Free Keyword Rank Checker Tool [Mobile/Desktop]

What Is a Keyword Rank Checker?

A keyword rank checker is a tool that shows you exactly where your website ranks on Google for a specific search term. Instead of manually scrolling through pages of search results, you enter your keyword, domain, and location — and get your precise ranking position in seconds.

Our free keyword rank checker pulls real-time data directly from Google’s search results, showing you your exact position across the top 100 results. You can check rankings by country, city, and device type (desktop or mobile) — because rankings vary significantly depending on where and how someone searches.

Why Checking Your Keyword Rankings Matters

If you’re investing in SEO — whether that’s creating content, building backlinks, or optimizing your site — you need to know if it’s actually working. Keyword rank tracking is how you measure that.

Here’s what regular rank checking tells you:

• Is your SEO strategy working? If you published a new page targeting “best CRM for small business” and you’re ranking #47, you know there’s work to do. If you’re at #8 and climbing, you’re on the right track.
• Are you losing ground? Rankings fluctuate constantly. A keyword that was bringing in 500 visits/month can quietly drop from position 5 to position 15 — cutting your traffic by 80% — without you noticing unless you’re tracking it.
• Where are the quick wins? Keywords ranking in positions 4–10 are your lowest-hanging fruit. A small push — better content, a few backlinks, improved on-page SEO — can move them to the top 3, where the majority of clicks happen.
• How do you compare to competitors? Checking your rankings against competitor domains reveals exactly where you’re winning and where you’re losing.

How to Use This Free Rank Checker

Using our keyword rank checker is straightforward:

1. Enter your keyword — the search term you want to check (e.g., “waterproof shoes” or “plumber near me”).
2. Enter your domain — your website URL (e.g., vessi.com). We’ll find your site anywhere in the top 100 results, including subdomains.
3. Enter your email — to receive your results and a free SEO guide.
4. Select your country and device — rankings differ between countries and between desktop and mobile. Choose the combination that matters most to your business.
5. Add a city (optional) — for local businesses, checking from a specific city gives you the most accurate picture of what your customers actually see.
6. Click “Check Ranking” — and get your results in seconds, including the full top 10 SERP breakdown.

You get 3 free checks per day. Use them strategically — check your most important money keywords first.

Understanding Your Results

After running a check, you’ll see:

• Your ranking position — where your domain appears in Google’s results (1–100, or “not found” if you’re beyond the top 100).
• Top 10 SERP results — the full list of who currently holds the top spots, so you can see exactly who you’re competing against.
• Device-specific data — mobile and desktop rankings often differ by several positions, especially for local queries.

What Your Ranking Position Means

Position	Avg. Click-Through Rate	What It Means
#1	27.6%	You’re dominating. Protect this position.
#2–3	10–15%	Strong position. Optimize title tags and meta descriptions to steal clicks from #1.
#4–10	2–8%	Page one — you’re in the game. Focus on content depth and backlinks to push higher.
#11–20	<1%	Page two. Almost nobody clicks here. You need a focused push to reach page one.
#20+	~0%	You’re indexed but invisible. Major content or authority improvements needed.

Why Rankings Vary by Location and Device

Google doesn’t show the same results to everyone. Your ranking for “best coffee shop” in Vancouver is completely different from the results someone sees in New York. This is why our tool lets you specify both country and city.

Location matters because:

• Google personalizes results based on the searcher’s location
• Local businesses only appear in relevant geographic areas
• Different countries have different competing websites
• Google’s local pack (map results) changes entirely by location

Device matters because:

• Google uses mobile-first indexing — mobile and desktop results can differ significantly
• Mobile results prioritize mobile-friendly sites
• Local intent queries (“near me”) show different SERP features on mobile
• Featured snippets and AI Overviews appear differently across devices

How to Improve Your Rankings

If your ranking isn’t where you want it, here are the most impactful things you can do — ranked by effort vs. impact:

1. Fix Your On-Page SEO

Make sure your target keyword appears in your title tag, H1, first paragraph, and meta description. This sounds basic, but we audit hundreds of sites and it’s still the #1 issue we find. Your content should comprehensively answer the searcher’s question better than anyone else on page one.

2. Build Quality Backlinks

Backlinks remain one of Google’s strongest ranking signals. The sites ranking above you almost certainly have more — or better — backlinks than you do. Focus on earning links from relevant, authoritative sites in your industry through digital PR, guest posting, and creating link-worthy content.

At Indexsy, we build 3,000+ white-hat backlinks per month across our clients’ sites with a team of 20+ PR representatives. If link building is your bottleneck, check out our link building services.

3. Improve User Engagement Signals

Google pays attention to how users interact with your page. If people click your result and immediately hit the back button, that’s a signal your content isn’t satisfying their query. Improve your content depth, page speed, and user experience to keep visitors engaged longer.

For sites stuck in positions 4–30, behavior-based SEO can give you the push you need. BrowserBlast sends real human traffic to your pages to improve engagement signals — and we guarantee results or keep working until your rankings improve.

4. Get Cited by AI Search Engines

It’s no longer enough to rank on Google alone. ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search engines are sending increasing amounts of traffic — and they pull from different signals than traditional SEO. Track your AI visibility with Trackings.ai to see which LLMs are citing your brand.

5. Dominate Local Search

If you’re a local business, your Google Business Profile is just as important as your website. Optimize your GBP, build consistent citations, and track your local rankings across your entire service area — not just from one point. LocalRank.so provides geo-grid rank tracking that shows exactly where you rank from every corner of your city.

Free Rank Checker vs. Paid Rank Tracking

This free tool is perfect for spot-checking individual keywords. But if you’re serious about SEO, you need ongoing rank tracking that monitors hundreds (or thousands) of keywords automatically and alerts you to changes.

Feature	Free Rank Checker	Paid Rank Tracking
Keywords	1 at a time	Hundreds/thousands
Frequency	Manual (3/day)	Daily/weekly automated
Historical data	None	Full trend history
Competitor tracking	View top 10	Track multiple competitors
Alerts	❌	✅ Email/Slack alerts
AI search tracking	❌	✅ LLM citations

For AI-powered rank tracking across both Google and LLMs, check out Trackings.ai. For local businesses that need geo-grid tracking, LocalRank.so is purpose-built for that.

Frequently Asked Questions

How accurate is this rank checker?

Very. We pull live results from Google’s search API for the exact country, city, and device you specify. Results reflect what a real user would see searching from that location right now.

Why is my ranking different from what I see when I Google it myself?

Google personalizes your results based on your search history, location, logged-in account, and browsing behavior. Our tool checks from a clean, non-personalized session — giving you a more objective ranking position.

How often should I check my rankings?

For your most important keywords, check at least weekly. Rankings can fluctuate daily due to algorithm updates, competitor activity, and Google’s own testing. If you need daily monitoring at scale, upgrade to a paid rank tracker like Trackings.ai.

Can I check rankings for any country?

Yes. We support 50+ countries and you can drill down to any city for hyper-local results. This is especially important for businesses targeting specific geographic markets.

Why do my mobile and desktop rankings differ?

Google uses mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking. If your site isn’t mobile-optimized, your mobile rankings will suffer. Additionally, mobile SERPs have different features (local packs, call buttons) that affect positioning.

What if my site doesn’t appear in the results?

If your domain isn’t found in the top 100 results, it means you either don’t rank for that keyword, your page hasn’t been indexed yet, or the keyword is too competitive for your current domain authority. Focus on building topical authority and backlinks, then check again in a few weeks.

Is this tool really free?

Yes — 3 free checks per day, no credit card required. We built this tool to help site owners quickly check their rankings without needing expensive SEO software subscriptions.