William Hill, 212% Increase
PPC ROAS.
From stagnant growth to compounding demand — with technical fixes, revenue-first content, and consistent authority building.
Our Solution
William Hill operates in the most competitive and expensive industry you can imagine – iGaming. After initially contacting us for a conversion rate optimization project, we were later tasked with dramatically improving their PPC campaigns, which were spiralling out of control.
A reduction in cost per click (CPC) with a Quality Score based approach
An increase in visibility above the fold for their top keyword targets
212%increase in Return on Ad Spend (ROAS) vs the previous year