It’s a no brainer that business must have an online presence. The role of a web design and development company is to guide you this the transition. They help you set up your presence from scratch and some will show you how to maintain it while you can pay others to maintain it for you.
There’s definitely a big difference between good and best. It is safe to say that most design companies fall under the good category but it takes some special ingredients to fall under the best category.
Qualities of the top web design companies
There are two questions that should come to mind while searching for the best web design agencies.
One, how long have they operated as an agency? Are they established or a startup? Now, there’s nothing wrong with working with start-ups because sometimes you need disruptors. However, ensure that even though they are a startup, their portfolio of client work shows excellence and creativity.
Second question you should be thinking about and seeking an answer for is whether they have experience developing websites in your industry, websites that you like, websites that have the features you are interested in or websites that get results.
No one wants to work with a web design company that is all talk but no action. The proof is in the pudding and in this case, the website. The best web design company should be able to ensure that the design and development process is simple and easy. They should also be able to advice or even offer support for your website after it is live and lastly, they can also offer marketing services to help grow your business and help ensure that your website meets your business’s goals and needs.
A web design company’s portfolio is extremely important as it is proof that they can deliver what they say they can. It allows you to assess their skills and capabilities. Remember it is not just about a pretty website but a functional and effective website. Some of the key things you should be looking out for are: are the websites designed mobile friendly? Are the websites designed similar in terms of structure, navigation etc? Has their work won any awards? Do they follow the latest web design trends?
The top web design companies tend to be award winners from organization like The Webbys and Interactive Media Awards.
Portfolios give insight on the web design company’s creativity, experience and complex coding abilities. If you like the work they’ve done, but they don’t have any samples work in your industry, you can always ask the company how they would ensure that you meet your goals and needs. At the end of the day, if their portfolio doesn’t get you excited, they may not be the right fit.
Handling Large and Small Scale Clients
The top web design companies should be able to handle both small and large scale companies. This shows their versatility however this does not mean that that you will find all companies having this capacity. Most of the best web design agencies work large scale because their companies tend to be corporates with big branding and marketing budgets. What makes a web design company the best is the number of clients it has worked with and the type.
The best web design companies have a set agency culture. An agency culture allows you to have an insight on the company’s personality and working style. For most web design company’s, their culture stands out. Its not enough for them to say it but their should be proof and this tends to be in their work. For example if a company says that they are disruptive and their creativity is out of this word, their portfolio should feature this.
In- House Digital Marketing Team
The best web design companies will often have an in house marketing team. For them, it is more than designing and developing a website but it is about ensuring that your business is able to meet its desired goals.
They will often offer services such as branding, strategy and content management.
Indexsy’s Picks – Best Web Design Company
Huemor is an award winning web design agency and their tagline is that they create memorable websites that sell. At first glance, it is clear that their website is indeed memorable.
From the name huemor.rocks which is great play of words to their space themed website, it is clear that Huemor isn’t bluffing when they say that they can deliver on memorability and sales. Huemor partners with brands to create websites that customers will remember hence vastly improving the website’s key metrics. They aim to help companies whether big or small, discover what makes them unique and channel that into a memorable experience that will outsell and outshine the competition online.
The company was founded in 2011 by two friends and their agency is culture is built on these three principles: Relationships are everything. They never cut corners. They do right by everyone. They have offices in Manhattan, New York and Pitsburgh.
What makes them the best?
Huemor has won 77 international awards from organizations like The Davey’s, Interactive Media Awards, W3, Clutch and The Webbys. This goes to show that they really are the best in the game and at what they do.
Their list of clients will have you gushing and ready to work with them. They have worked with notable organizations like Revlon, NBC Sports and Rug and Home.
They keep their process simple, transparent and customer focused. Their end goal is to ensure they have created the best- in- class user experience that will translate into things that matter.
Their portfolio show cases a wide array of work that displays their creativity and versatility.
Their expertise is not a one size fits all and instead is tailored to your company’s goals and needs. They offer:
- Research and Discovery
- Web Design
- Website Development
- Content Creation
- Conversion Optimization
- Ecommerce Development
- Ecommerce Design
They’ve split this into avenues, build and grow hence depending on your company’s needs, you are able to pick the package that addresses you needs.
Build engagements are best for organizations undergoing a major rebranding, looking to migrate from their content management system to WordPress or Shopify, or have larger, structural issues with their current web design. Our 4-to-6-month build engagement reinvents your website from the ground up.
Through an immersive project engagement, we offer strategy, design, content, development, and support/maintenance services.
Huemor’s main goal is to create an experience that communicates directly with your company’s target audiences and will get them engaged with your website.
Grow engagements are best for organizations that already have a website on Shopify or WordPress and are looking to increase conversions, sales, and improve overall customer experience.
The best part is that for both Grow and Build, they back it up with testimonials of actual results from the websites designed.
They offer support once your website goes live in two ways:
Support keeps your website up to date, backed-up, secure, and fast. Huemor also assists with reactive improvements to your website such as building new landing pages or adding new features.
Grow is a proactive approach to continually improving your website. Huemor focuses on increasing your conversion rate through multivariate, split, and a/b testing.
They can also focus on creating new lead magnets like calculators, quizzes, and downloadable resources. You can learn more about grow here.
Finally what makes Huemor the best web design company is that they seek to achieve the sweet spot between Memorable Brand Experiences and User Experience. As experts in user experience, they help their clients craft a design that people enjoy – a design that will ultimately remove the barriers that restrict new business.
Huemor’s web design services strive to communicate a brands value without feeling too egocentric. Delivers what a customer wants without losing the integrity of what the brand stands for. As for memorable experiences, their goal is to create an online experience that truly resonated with your company’s target customer.
Lounge Lizard is a New York based web design agency, digital marketing agency, PR and social media agency. Lounge lizard brandtenders and marketing mixologists serve up unique website designs coded with today’s modern technologies. Lounge Lizard has offices in Los Angeles, California, Washington DC and Long Island, New York.
- Brand Strategy
- Website Design
- Digital Marketing
- Website Development
- Mobile App Development
- Social Media Management
- Search Engine Optimization
- Pay-per-click Management
- Conversion Rate Optimization
Why are they the best?
They are a full scale web and digital marketing agency.
The company has been in existence since 1998 and has served over 1000 clients
Their portfolio of work stretches across a wide variety of industries
Their client list includes notable companies like IBM/Unica, National Geographic and Canon
Blue Fountain Media
Blue Fountain Media is a New York based web design agency that aims to help companies accelerate their growth by leveraging the possibilities of digital. They merge imagination and technology to help brands grow in an age of digital transformation.
- Digital Marketing
- Experience Design
- Web Design and Development
- E- commerce development
What makes them one of the best
They are an award winning agency with a portfolio of work that stretches across a wide array of industries.
Their portfolio includes work for notable clients like FedEx, Microsoft and Sony.
They have a deep expertise in a wide array of industries.
Clay is an award winning full service UI/UX design and branding agency located in San Francisco. They summed up what they do into three key statements:
- They build digital products that people love to use
- They create human centered enterprise software that doesn’t suck
- The build and design websites that tell their client’s stories
What makes them one of the best?
They are an award winning agency.
Their portfolio displays an array of work for notable clients like Google, Slack and Coca Cola.
Their minimalistic approach to their website is proof that when it comes to ux ui design, they prioritize quality over quantity.
They offer 11 years worth of expertise
Ramotion is a digital product design agency in San Francisco. They consider themselves to be a team of multidisciplinary digital product experts focused on branding, UI/UX design, mobile, and web development.
- Brand Identity
- Website Design
- UI UX Design
- App Development
What makes them one of the best?
Their portfolio of work displays a versatile array of clients from Startups to Fortune 500 companies.
They offer 10 years worth of excellent expertise
They have worked with notable clients like Adobe, Bitmoji and Meyers Research.
Website Builders We Recommend
Searching for a company that build websites depends on your company’s needs and budget. Corporates and companies with large budgets will often prefer to work with web design and development agencies.
However, small businesses and freelancers may not necessarily have the budget for an agency and hence will often prefer to work with companies that offer website building services. Here is a list of the most popular website building and design companies.
Offers an interactive web design and development experience. They have made it easy for people or small businesses that may not necessarily have the budget or the required complex know-how of web design and development. Wix works best for those that want to keep it simple as they also offer an intuitive web design experience.
However, Wix has a limited ability to provide unique features and a variety of templates, and if that’s one of your requirements, you might want to look at alternatives.
A great choice for those with some technical knowledge and want a bit more freedom while designing. It however has a steeper learning curve than Wix.
Ideal for businesses that are on a budget however it is not as easy to use as Wix or Squarespace. Unlike Wix that guides you on what to do, Weebly leaves you to your own devices and offers very little visual cues.
The ideal choice is you need to get online really quick. GoDaddy does not have a lot of creative design flexibility like Wix and this can be truly frustrating if you value creativity.
If mobile friendly design is high on your list, this is a great choice. Duda is user friendly and has impressive features. However it offers less creative flexibility compared to Wix. It is a great beginner friendly site though.
What do professional Web designers use?
The most popular design software and is widely used by webdesigners to create wireframes and design websites.
A vector-based tool that allows you to design prototypes for user interfaces of websites and mobile applications.
A widely design software used by designers to create graphics and illustrations for web projects.
It is recognizably the most widely used Content Management System. It offers a lot of creative flexibility and web designers are able to customize it to suit the clients need.
It enables web developers to design and code websites. It’s a great program to build websites as it allows you to create webpages by adding and editing html code.
Google Web Designer
It offers the ability to create modern HTML5 content which can include animation and interactive elements.
It is a great choice when building the user interface of a website. Designers are able to design prototypes of the websites they are designing.
A text editor that allows for the collaboration of multiple developers on a single project in real time. This gives them the opportunity to share their knowledge and design better as a team.
A lightweight and powerful code editor created by Adobe Systems that offers a wide range of robust extensions that allow you to customize anything and everything you need to enhance the quality of what you’re working on.
A web based software used for cross-browser testing.
Google Chrome Inspector
A great choice for testing and debugging websites and webpages.
What makes a web design company the best?
There 6 qualities that make a web design company the best. Award Winning Work, Expansive Portfolio, Growth of Company, Track Record of Success, Extensive Services offered and Innovative and Creative Approach.
What should I look for when deciding on what company is best for me?
A couple of things to look into are: The services the company offers and if they have experience in your industry. Don’t worry however if you find a company you like that doesn’t showcase work in your industry. You can always contact them and ask how they would approach addressing your needs. Another feature to look into is the company’s culture. You want to work with a company whose culture matches your own or is similar. Something else to consider is how expansive their portfolio is and its even better if they have won awards. Awards establish the company’s credibility.
What services do web design companies offer?
Most web design companies offer web and mobile development and design. The best web design company will offer an extension to this. They offer branding services, strategy, research development an in house marketing team, content management and many more. Services offered are aimed at being a supporting backbone of the web design and development.
Jacky Chou is an electrical engineer turned marketer. He is the founder of Indexsy, Far & Away, Laurel & Wolf, a couple FBA businesses , and about 40 affiliate sites. He is a proud native of Vancouver, BC, who has been featured on Entrepreneur.com, Forbes, Oberlo and GoDaddy.