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Best Digital Marketing Books for Beginners to Pros

Whether you are a digital marketing professional or a business owner looking to scale your business, these best digital marketing books will come in very handy.

We’ve taken the time to curate a list of the top digital marketing books in the market so that you don’t have to do much research. There are books that will provide you with insight into social media marketing, business growth, audience engagement, and even the art of persuasion.

Brilliant experts have written all these books with years of experience under their belt in matters of digital marketing. Let’s dive in.

What Is the Best Digital Marketing Book?

  1. Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey & Fiona Ellis
Sale
Digital Marketing: Strategy, Implementation and Practice
  • Used Book in Good Condition
  • Chaffey, Dave (Author)
  • English (Publication Language)
  • 698 Pages - 12/04/2012 (Publication Date) - Pearson Education (Publisher)

Dave Chaffey is a lecturer of Marketing at Cranfield and Birmingham Universities. Fiona Ellis-Chadwick has co-authored the book “Standards and Practice of Marketing.”

This digital marketing book provides you with a reality-based digital marketing picture. You’ll get interviews, practical business examples, and contextual analyses.

Therefore, this is it if you’re tired of reading theory and want a book that will give you the tools to dive into your digital marketing career.

Another great thing about this amazing book is that it is not just for digital marketers. Entrepreneurs and business owners who want to know how to use their digital brand to their advantage will love this book.

The practical direction offered in this book will allow you to meet your marketing objectives and get results you never thought possible. So for the digital managers who want the basics of advertising along with the current trends, don’t scroll until you check out this book.

  1. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
  • Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social World
  • Hardcover Book
  • Vaynerchuk, Gary (Author)
  • English (Publication Language)
  • 224 Pages - 11/26/2013 (Publication Date) - Harper Business (Publisher)

Whether you’re new or seasoned within the digital marketing world, you’ve likely heard of Gary Vaynerchuk. Gary Vaynerchuck is a four-time New York Times Bestselling author who has helped Fortune 500 organizations win at the game of digital and social networking techniques.

He has done this through his full-service organization, VaynerMedia. This book gives you the tools you need to win at social media marketing. The title of the book comes from the fact that Gary gives you the right punches and hooks to get an emotional reaction from your audience.

This, in turn, allows you to turn visitors into loyal followers of your brand. Therefore, if you’re having trouble connecting with your audience on social media, get some help from Gary.

Note that although this book was first published in 2013, the knowledge and insights outlined are still relevant today and in the years to come.

  1. Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer
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Youtility: Why Smart Marketing Is about Help Not Hype
  • Portfolio Hardcover
  • Hardcover Book
  • Baer, Jay (Author)
  • English (Publication Language)
  • 240 Pages - 06/27/2013 (Publication Date) - Portfolio (Publisher)

Just like Gary, Jay has worked with Fortune 500 organizations and is a champion in digital marketing. Jay is also a marketing keynote speaker, the owner of Convince and Convert Blog, and the host of the Social Pros podcast.

This digital marketing book is perfect for anyone who wants to know how to deal with change in the digital marketing world. This is because Jay encourages you to adjust to the constant changes in the digital marketing world.

You’ll learn how to build associations with information that you come across. Tricks like transforming visitors into long-term clients will be something you’ll be able to do with ease.

Get ready to go through genuine corporate examples of what entrepreneurs have before you for a better perspective.

You’ll learn how to focus on your consumer rather than focus on the mass market. This will allow you to build genuine relationships with lasting clients.

  1. Permission Marketing by Seth Godin
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Permission Marketing: Turning Strangers into Friends and Friends into Customers
  • Hardcover Book
  • Godin, Seth (Author)
  • English (Publication Language)
  • 256 Pages - 05/06/1999 (Publication Date) - Simon & Schuster (Publisher)

Permission Marketing by Seth Godin gives you incredible insight into how you can shape your message to meet your audience’s needs. Seth Godin rejects the idea of ‘Interruption Marketing.’ What is interruption marketing?

This is where brands act like pushy sales representatives. Seth Godin has written over 15 books that have been distributed in over 35 dialects. Therefore, when he talks about practical techniques to use to pull in your potential customers, you can have faith that he knows what he’s talking about.

In this book, Seth Godin emphasizes the need for brand awareness and trust when dealing with your customers. Given that this new age of digital marketing requires you to be authentic and respect your audience’s attention, this book will come in very handy.

  1. You’re My Favorite Client by Mike Monteiro
You’re My Favorite Client
  • Mike Monteiro (Author)
  • 127 Pages - 05/20/2022 (Publication Date) - Publisher (Publisher)

When designing for your clients, you want to help them realize their dreams. This means understanding exactly what they need. In this book, Mike shows you how to understand your customers’ desires.

You’ll learn how to execute effective branding campaigns with ease because you’ll have the digital marketing strategies to use to connect to your customers. As a result, you’ll be able to satisfy your current clients and attract more with ease.

  1. The Art of SEO: Mastering Search Engine Optimization by Eric Enge
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The Art of SEO: Mastering Search Engine Optimization
  • O Reilly Media
  • Enge, Eric (Author)
  • English (Publication Language)
  • 994 Pages - 09/15/2015 (Publication Date) - O'Reilly Media (Publisher)

Search Engine Optimization (SEO) is a must-perfect skill as a digital marketing professional. Eric Enge is the founder of Stone Temple Consulting, which is a digital marketing agency known for disposing of common myths in the world of SEO.

You’ll get cool techniques on how to optimize your website so that you can see the best results. The other two authors are also great experts in the workings of search engines and offer extremely valuable insight.

  1. Epic Content Marketing by Joe Pulizzi
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More...
  • McGraw-Hill
  • Hardcover Book
  • Pulizzi, Joe (Author)
  • English (Publication Language)
  • 352 Pages - 09/24/2013 (Publication Date) - McGraw Hill (Publisher)

Here’s a good book for you if you’ve been running incredible marketing campaigns that should be working but haven’t, and you’re tired of following the old marketing rules. Joe Pulizzi shows you a different marketing approach where you deal with less clutter and go straight to winning your audience’s hearts.

Joe is the proud founder of the Content Marketing Institute and is known to many as the ‘Godfather of Content Marketing.’ You’ll learn how to undertake sensible marketing and learn the tricks on how to create valuable content.

The author also encourages brands to adhere to their brand story and engage with their customers as opposed to just talking about themselves.

  1. The New Rules of Marketing & PR by David Meerman Scott
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs,...
  • Used Book in Good Condition
  • Scott, David Meerman (Author)
  • English (Publication Language)
  • 464 Pages - 07/01/2013 (Publication Date) - Wiley (Publisher)

The New Rules of Marketing & PR book has been converted into 29 dialects and is even used in some curriculums. This book teaches you how to expand your company’s visibility and sales. In addition, you’ll learn tips on how to speak directly to your buyers for better conversion.

Any business owner and digital marketer can use the well-ordered strategy detailed in this book. You can use the resources offered in this book to build a great PR program and carry out solid advertising.

  1. The Social Media Bible by Lon Safko
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
  • Safko, Lon (Author)
  • English (Publication Language)
  • 03/25/2014 (Publication Date) - Brilliance Audio (Publisher)

Here’s another book about social media marketing that will change how you go about your strategies. Unlike some digital marketing books on this list that are only meant for marketing professionals, this one is meant for digital marketing experts and business owners.

Whether you’re a digital marketing freelancer, a digital marketing firm, or an entrepreneur, you can use these tips to grow your enterprise. The strategies detailed in this book will allow you to win the social media marketing game.

  1. The Big Data-Driven Business by Russel Glass & Sean Callahan
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost...
  • Wiley
  • Hardcover Book
  • Russell Glass (Author)
  • English (Publication Language)
  • 224 Pages - 11/24/2014 (Publication Date) - Wiley (Publisher)

This digital marketing book is one of the best digital marketing books of 2022 and beyond. It allows you to understand the importance of Big Data. In addition, you’ll have access to genuine cases and expert advice that will help you with your marketing strategies.

Therefore, if you’ve been thinking of running data-driven campaigns, this is the marketing book for you.

  1. Ogilvy on Advertising (Vintage) by David Ogilvy
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Ogilvy on Advertising
  • advertising
  • Ogilvy, David (Author)
  • English (Publication Language)
  • 224 Pages - 03/12/1985 (Publication Date) - Vintage (Publisher)

If you’ve been around the digital marketing scene for a while, you’ve likely heard of David Ogilvy. This vintage book covers all aspects of advertising including how to get jobs in advertising.

You’ll get to learn about the four pillars of advertising. These include performing intense research, maintaining professional discipline, producing results for clients, and being creatively brilliant.

David Ogilvy was a master at his craft and you’ll get to learn at his feet while reading this book.
Originally published in 1985, this book will forever be a classic. It’s an easy read and packs lots of information that will help you win at marketing and advertising.

  1. Building a StoryBrand by Donald Miller
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
  • Hardcover Book
  • Miller, Donald (Author)
  • English (Publication Language)
  • 240 Pages - 10/10/2017 (Publication Date) - HarperCollins Leadership (Publisher)

Donald Miller is a master at helping businesses better connect with their customers. In this day and age where your customer’s attention span is greatly reduced and they are being bombarded with marketing messages left right and center, you want your voice to stand out.

Donald helps you do that with this book where he outlines methods you can use to connect with your customers. You’ll learn about the seven universal story points that humans often respond to.

With these points under your belt, you’ll be able to get right into your audience’s heart with effective messaging. If you’ve been struggling with creating the right brand messaging, this is your book.

  1. Influence: The Psychology of Persuasion by Robert Cialdini
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Influence: The Psychology of Persuasion, Revised Edition
  • Influence: The Psychology of Persuasion
  • Must read book
  • It is made up of premium quality material.
  • Robert B. Cialdini (Author)
  • English (Publication Language)

Dr. Robert Cialdini has a PhD. in Psychology and understands what makes people tick. Therefore, if you’re looking for tips and tricks on how to improve your persuasive skills, this is the book for you.

Unlike many best digital marketing books on this list that focus on general marketing tactics, this one focuses on how to make people say yes.

Read through these six universal principles that will help you become a skilled persuader. Whether you are building websites to sell or are into social media marketing, the art of persuasion is a skill that will propel your success.

  1. Digital Marketing Fd by Ryan Deiss & Russ Henneberry
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Digital Marketing Fd (For Dummies (Lifestyle))
  • For Dummies
  • Deiss, Ryan (Author)
  • English (Publication Language)
  • 368 Pages - 01/17/2017 (Publication Date) - For Dummies (Publisher)

Of course, our list wouldn’t be complete without a good “for dummies” book. This book acts as a good, down-to-earth guide to help you learn digital marketing tactics you can use to expand your business and brand.

You will also learn how to monetize your efforts and increase audience engagement. In addition, you’ll learn about the various SEO strategies you can use and also good Search Engine Marketing (SEM) tactics you can use to boost your online brand presence.

If you’ve been wondering how to incorporate influencer marketing, email marketing, and other strategies into your plan, you’ll learn how to do so here. Even if you’ve been a digital marketing manager for a while, you can sharpen your skills with this book.

Feel free to use this information to boost your online business and that of your clients. However, don’t rush as you go through this book, as this can overwhelm you. Take your time going through this 300-page book as you apply what you’ve learned.

  1. Hacking Growth by Sean Ellis & Morgan Brown
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
  • CROWN BUSINESS
  • Hardcover Book
  • Ellis, Sean (Author)
  • English (Publication Language)
  • 320 Pages - 04/25/2017 (Publication Date) - Currency (Publisher)

Growth hacking studies how great companies such as LinkedIn have grown to great heights despite the many obstacles in their way. If growing your business or your clients’ businesses is your aim, this is a great book to have.

Sean Ellis and Morgan Brown have analyzed this pattern of grown and provided you with what you need to succeed as well. You’ll learn how to create and execute a growth hacking strategy that’s tailored for your business.

The growth hacking methodology you’ll learn about in this book will help you focus on your customers and boost your market-share growth. You will learn how to attain your customers, engage them, retain them, and motivate them to remain loyal to your brand.

Final Thoughts

Which one of these books will you start with? We recommend getting the one that calls out to you the most at the moment. If you are struggling with social media marketing at the moment, consider our 9th pick.

If you wish to know how to laser focus on your customers’ needs in order to connect with them, consider our 3rd pick. Feel free to get more than one book to help you out with your digital marketing journey.

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