Currently, the US has over 200,419 active dentists in 2019 according to ADA. The number is expected to grow this 2020 and in the coming years.
For that reason, the competition will be tough and difficult. Good news! There’s an excellent way to stay competitive, stand apart from other dentists, and become the go-to option for many valuable clients.
Search engine optimization is one of the most effective marketing strategies for dentists and other professionals out there. If you have already established a website, it’s perfect to try dentist SEO this 2020.
But what is search engine optimization? What are the challenges and mistakes that most dentists commit? Why should you invest in SEO? This comprehensive guide got you covered. Without further ado, let’s get started!
A Brief Overview - What is SEO and How Does it Work?
Search Engine Optimization (SEO) is a digital marketing strategy tailored to optimize the dentist's website to increase search listings or rank higher on Google and other platforms.
In simple words, SEO has been developed to boost web traffic and help your target patients find your site on Bing, Google, Yahoo, and other popular social networking sites over the internet. Any of these search engines have indexed listing of sites from all corners of the web. Google, for instance, is packed with a smart and innovative search algorithm that attempts to place the most relevant, interesting, and credible information at the top of the listing.