It is predicted that the value of the cryptocurrency market will reach $2.2 billion by 2026. The industry’s steady expansion can be attributed to two primary factors: distributed ledger technology and rising investment levels. It can be challenging for firms to stand out in a market that is already so crowded.
SEO for cryptocurrencies is often underestimated, but it’s a powerful technique that can help businesses and people increase their visibility online, attract more qualified visitors, expand their customer base, and ultimately, make more money.
Furthermore, SEO for cryptocurrencies helps expand and improve digital marketing strategies for crypto exchanges, blockchain-focused websites, and NFT developers alike.
What is SEO Crypto?
To increase your cryptocurrency business’s customer base, brand recognition, and revenue, you should implement some cryptocurrency-specific SEO strategies. When done right, search engine optimization (SEO) can help spread the word about your crypto business to potential customers and increase site traffic.
There is a lot of competition online, so it’s important for crypto enterprises to focus their digital marketing efforts on gaining the confidence of search engines and appealing to a specific demographic.
Why Do You Need Cryptocurrency SEO?
According to research, seven out of 10 institutional investors plan to include cryptocurrencies in their portfolios in the near future. Cryptocurrency is here to stay, as seen by its widespread adoption, the proliferation of NFTs, and the investments of private equity billionaires like David Rubenstein.
Without search engine optimization, most businesses will never reach their full potential. To protect inexperienced investors, major digital players like Google and Facebook have banned ads for cryptocurrencies and initial coin offerings (ICOs), compounding this difficulty for crypto companies.
However, from August 2021, Google now allows ads for US-based cryptocurrency wallets that are FinCEN-registered. This seems like a good idea, but in the long run, you’ll need to use crypto SEO methods within more conventional digital marketing frameworks to get around the restriction on cryptocurrency-related advertising.
If you have a solid SEO plan in place, you can expect to see a significant uptick in the cryptocurrency website’s organic traffic from people searching for terms related to your cryptocurrency. More consumers and leads of higher quality will enhance your crypto business’s revenue.
Core Pillars of Crypto SEO
Despite the ever-changing nature of various SEO elements, the core principles remain constant. The following are the essential components or pillars of SEO that you should apply to your cryptocurrency website:
1. Technical SEO
Technical SEO is mostly concerned with how Google crawls pages. It works behind the scenes to guarantee that your site functions optimally and that search engines can effortlessly crawl your content. The following are critical technical SEO considerations:
- Website speed
- Domain age
- Domain strength
- Site navigation
- 301 redirects
- URL structure
- No dash domains
2. On-Page SEO
Content, SEO meta tags, and internal links are all aspects of a website that may be optimized with on-page SEO to better appeal to a certain audience. Using on-page SEO techniques, you may increase your website’s credibility and visibility. On-page SEO considerations include the following:
- Keyword research
- Meta description
- Image ALT text
- Page titles
- SEO-friendly URLs
- Content optimization
- Calls-to-action (CTA)
- Page mapping
- User interface
3. Off-Page SEO
Off-page SEO focuses on link strategy and other external elements that are not on your website but influence your rating. These can be considered recommendations from various web sources that will increase the likelihood of a positive search result. Off-page SEO includes:
- Inbound links
- Social media engagement
10 Strategies That Work For Cryptocurrency SEO
1. Keyword Research
Everything begins with comprehensive keyword research. Knowing this can help you better serve your audience by allowing you to better anticipate their needs. Here are some important parameters to consider;
The Function of Keywords
Keywords are the terms or phrases you use to look for them on search engines. This is why keywords are an important aspect of SEO, and you must strategically include relevant keywords in your website to rank for them.
There are three kinds of keywords: primary or focus, secondary, and long-tail. The primary keywords are those for which you wish to rank and secondary keywords are alternatives to primary keywords. Long-tail keywords are vital phrases to use if you want to rank well.
The goal of a user’s search query, also known as their “search intent,” is the driving force behind every inquiry. The basic goal of search engines is to fulfill user or search intent.
Google returns results that are relevant to the search queries or keywords entered. If your website meets this intent, it will most likely rank on the first SERP.
Keyword Research Tools
Using these tools can significantly reduce the amount of manual effort you spend on keyword research. The data provided by these tools might assist you in locating keywords that your target audience is searching for.
2. Content Optimization
The best method to ensure that your content is optimized for both human readers and search engines is to have it written by a professional. SEO content marketing for your cryptocurrency website should center on creating and distributing high-quality articles that include niche-related keywords.
All of your work needs to be 100% original, comprehensive, on-topic, well-organized, and error-free. If you want your content to rank higher than the competition’s, you need to know which keywords to use, and one way to do so is to look for content gaps on competing websites.
3. Improve Crypto Website Structure
A crypto site’s design should stand out from the crowd. Furthermore, if your website is well-structured and arranged with technical cryptocurrency content, users will have no issue identifying it as a crypto page.
4. Minimize Page Load Speed
Page loading speed is taken important for search engines such as Google. While it’s true that eye-catching design can boost your site’s visibility in search engine results pages, it can also have a negative effect on functionality. An appropriate image format, such as JPG, is a great method to boost performance.
Additionally, make sure that the image sizes on your page are optimized. Remove items and files that are no longer required or serve no use.
5. Have Dedicated Landing Pages
Your crypto business’s website should feature individual landing pages for each of its many components. Single-page websites drastically limit your internet visibility by diminishing your content.
Having topic-specific landing pages allows you to provide more authoritative content, which in turn increases the site’s chances of attracting visitors.
6. Use a Mobile-Friendly Design
These days, mobile devices account for more than half of all internet usage. People do everything from making purchases to reading news articles on their mobile devices. As a result, providing your intended audience with a satisfying mobile user experience is crucial for the success of your cryptocurrency business.
7. Get Backlinks
In a cryptocurrency industry characterized by fraudulent “get rich quick” schemes, establishing one’s trust and authority through link-building is a positive sign.
Getting other websites to link back to yours is one of the most time-tested SEO strategies in digital marketing.
In the first place, not all links are created equal; a link from an established site has more weight than one from a brand-new one. Second, to attract referral traffic, you need to connect with other websites, thought leaders, companies, and bloggers.
To build a solid backlink profile, it is essential to first provide content that readers would want to share.
8. Create Localized Pages
If your crypto company is looking to expand into other markets, having country-specific localized pages will help you reach a larger worldwide audience. As a result, you will see an increase in conversion rate. Localized content has a higher propensity to rank well in local search results and receive more global exposure.
9. Add Caption to Images
Visuals like images, charts, infographics, etc. are a great method to swiftly convey information to your intended audience. But that’s obviously not enough.
Search engine spiders or crawlers must scan and analyze text on your site before matching it to keywords in people’s search queries. These spiders, unfortunately, do not crawl pictures. Captioning your photos to make sure your keywords are included in each caption.
10. Monitoring Your Position
Analytics is a crucial part of an agile and effective digital marketing strategy. The success of your cryptocurrency-related SEO methods and website content cannot be gauged without analytics.
Companies in the crypto industry can benefit from analytics since it shows them which channels get the most attention, which content generates the most organic search traffic, and if their website ranks highly.
If you use Google Analytics, for instance, you may collect a wealth of information about your consumers and search engine visibility that can inform your digital marketing plan and budget.
Mistakes to Avoid When it Comes to Crypto SEO
1. Not Blogging
According to the data, monthly leads for businesses with blogs are 67% higher than for those without. The requirement to publish a blog post can be intimidating for people who don’t see themselves as writers.
You may have a digital marketing agency handle this for you. Blogging improves the quality of cryptocurrency SEO by establishing your website as a relevant response to client concerns and connecting your business to its target audience.
2. Lacking Website Structure
An excellent user experience stems from a well-structured website. Everything, from the structure to the text to the graphics to the page headings, must serve this commercial purpose. A well-designed website will use crypto SEO, organize content by topic, and keep the user experience easy and straightforward.
3. Keyword Stuffing
The recommended keyword density is between 1 and 2%. So, in a piece of text with a word limit of 100, you can only use your keyword 1-2 times. Using your keywords as often as possible was a smart idea at first, but today it’s considered keyword stuffing.
Target keyword stuffing, or overusing keywords in the text, can have a negative impact on search engine results page (SERP) ranks. The search algorithms that Google uses are always being improved.
4. Avoiding Long-form Content
You can’t talk about search engine optimization (SEO) without also mentioning the value of content marketing. Even while word count isn’t a consideration in rankings, longer pieces of content (about 2,500 words) tend to do better in search engine results pages.
This is due to the fact that many people find long-form content to be the most helpful and because it typically satisfies Google’s EAT guidelines. Long-form blogging should, therefore, be prioritized alongside more consistent content.
5. Incorrect Application of Keywords
Incorrect keyword usage will have a detrimental influence on cryptocurrency SEO. Despite their popularity, some keywords might make it difficult to rank in search engine results on pages when too many other sites are using them. This is especially true in the case of cryptocurrency SEO (SERPs).
Keywords with a lot of monthly searches are great, but the holy grail of SEO is finding competitive keywords with a lot of monthly searches.
6. Single Page Websites
Single-page websites are no longer common. Nowadays, having such a website is as bad as not having one. Users have high expectations for websites nowadays, and they expect them to respond quickly, engage visitors, and be easy to navigate.
As a result, having landing pages for services, blogs, case studies, and so on is critical, as better structure ensures better SERP rankings.
7. Content Duplication
Duplicate content in any form is a deal breaker because you are simply competing with yourself. Duplicate content causes keyword cannibalization when it competes with already-established content for the same set of keywords. Instead of creating several copies of the same content, it is preferable to update the existing content.
8. Broken Links
Given the importance of both internal and external links to search engine optimization, it is only natural that some of these links will fail at some point.
If you have many internal and external links in your content, you should periodically check for and eliminate any broken links, since they have had a substantial impact on your search engine results page ranks.
Cryptocurrency SEO strategies are critical for the expansion of your cryptocurrency organization or business. It can, however, be complicated and time-consuming. Investing in cryptocurrency SEO strategies such as keyword research, link building, content creation, and analytics will increase sales and brand you as an industry authority.